The Michigan Optometric Association
O: 517.482.0616
MOA Board Hires Franco Public Relations Group
Dear MOA Members:
As you know, our profession and the MOA continue to face challenges conveying our scope of services and mission to audiences important to our continued success. The MOA Board of Trustees has invested considerable time in the development of a strategic plan that identifies current organizational objectives and priorities. A key element of the plan now includes a communications component.
I am happy to announce that after careful review of several agencies, the MOA Board hired Franco Public Relations Group (Franco) as our agency-of-record, to assist us with the communications outreach. Franco is one of the leading full-service public relations firms in the state and holds an impressive 43-year history. Franco is headquartered in the Renaissance Center [in downtown Detroit] and serves a broad array of clients including Delta Dental of Michigan, Ohio and Indiana, the Michigan Nurses Association, Renaissance Health and Life, Oakwood Hospital, The Salvation Army, Panera Bread and Tiffany & Co., to name a few.
We believe Franco will help the MOA significantly increase public awareness of the scope of optometric services and the importance of yearly eye exams. In addition, Franco will be offering training to MOA members who are interested in becoming the main media contact in their area of Michigan. They will help us build relationships with local newspapers, television and radio stations, as well as promote local health fairs and special projects.
The Franco account team is as follows:
Susan Ferraro, vice president,
ferraro@franco.com
(313) 567-5046
Defausha Hampton, assistant account executive,
hampton@franco.com
(313) 567-5031
Lauren Panaretos, assistant account executive,
panaretos@franco.com
(313) 567-5048
Dan Ponder, Franco's CEO, will serve as counsel.
As our work with Franco unfolds, I will keep you informed of their efforts. They will attend the MOA Convention in Mt. Pleasant this July to make a presentation to you highlighting their work thus far. I urge you to attend the Business Meeting of the Convention in order to meet the team and to give us your input as to how to fund this important long term project. Additionally, I will look to your point-of-view on how we can best utilize the firm's expertise. Thank you for your consideration and feel free to contact me if you have any questions.
Sincerely,
Dr. Teresa Seim
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MOA Press Releases
- Northern Michigan: Survey Shows Americans Lack Significant Knowledge of Age-Related Vision Problems
- Southern Michigan: Survey Shows Americans Lack Significant Knowledge of Age-Related Vision Problems
- Unchecked Diabetes May Lead to Future Eye Problems
- TIP SHEET: Keep an EYE on Makeup
- Michigan Optometric Association Warns: Halloween Eye Wear Accessories May Permanently Damage Eyes
- Recession Cutting Into Doctor Visits, According to New Consumer Survey
- Don't Let Ragweed Be a Sight for Sore Eyes
- VISION USA™ Provides the Uninsured with No-Cost Eye Exams
- Michigan Optometric Association Member Dr. Edward Stein Wins Lifetime Achievement Award
- Make Eye Exams Part of the Back to School Routine
- Michigan Optometric Association Names New Board Members
- Michigan Optometric Association Member Dr. Kalaczinski Wins Young Optometrist of the Year
- Michigan Paraoptometric Association Member, Dianna Sweet, Honored Nationally as Paraoptometric of the Year
- Protect your Eyes During July 4th Celebrations
- MICHIGAN OPTOMETRISTS WARN UV PROTECTION FOR EYES IS JUST AS IMPORTANT AS SKIN
- REDUCE THE RISK OF EYE INJURIES THIS SPRING
- PROTECTIVE EYEWEAR IS VITAL TO PREVENT SPORTS-RELATED EYE INJURIES
- TIP SHEET: STEPS COLLEGE STUDENTS CAN TAKE TO AVOID COMPUTER EYESTRAIN WHILE PREPARING FOR FINALS
- THINK PINK: Michigan Optometric Association Encourages Defense Against Pink Eye
- Your Mom Was Right − Eating Spinach is Good for You
- AGE-RELATED MACULAR DEGENERATION IS LEADING CAUSE OF LOW VISION AND BLINDNESS IN MICHIGAN
- GLAUCOMA – THE “SILENT BLINDER” – A LEADING CAUSE OF BLINDNESS AMONG AMERICANS
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As Baby Boomers Age, Eye and Vision Maintenance is Critical
- Unchecked Diabetes May Lead to Major Eye Issues
- Consumer Warning: Halloween Eye Wear Accessory May Permanently Damage Eyes
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American Eye-Q® Survey Indicates Strong Need To Educate Consumers About Eye Health (August 2008)
- Watch Out for Cataracts! (August 2008)
- Claims Paid Under the Medicare Physician Fee Schedule - News from CMS
- Help for Michigan Residents with Low Vision
- Preventing Sports Related Eye Injuries
- Save Your Vision Month
- AOA Confirms InfantSEE® Provider List
- Few Americans Taking Care of Eyesight
- Diabetes: A Top Cause of Blindness Among Adults
- Early Detection Critical to Treating Glaucoma
- Glaucoma Takes Sight Without Warning
- MOA Optometrists to Provide No-Cost Infant Eye Assessments
- COMPLETE CL Solution Recalled Over Concern of Acanthamoeba
- AOA's InfantSEE
- Michigan's Diabetic Coalition
- Healthy People 2010
- Optometry Student Recruiting Drive
- Michigan HIPAA Update
- MOA has new registration requirements for educational seminars
- MOA Hires New Executive Vice President
- MOA Board Hires Franco Public Relations Group
- The Passing of Phyllis Starr
- Public Service Announcements
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Media Kits
- Ready for School
- Save Your Vision Month: Healthy Vision at the Computer
- National Glaucoma Awareness Month
- Eye-Friendly Toys for a Safe Holiday
- National Diabetes Month
- Summer’s Almost Here! Help Protect Your Eyes from Harmful UV Rays
- Keep Spring in Your Step
- Healthy Vision Month
- A Little Prevention Goes a Long Way
- Calendar of Eye Care Events
- InfantSEE®
- Doctors on the Frontline of Eye and Vision Care
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Press Releases
- Survey Shows that Americans Lack Significant Knowledge of Age-Related Vision Problems
- Cosmetic Contacts Can Be a 'Scary' Choice for Halloween
- Recession Cutting Into Doctor Visits, According to New Consumer Survey
- Make Eye Exams Part of the Back to School Routine
- American Optometric Association Approves Optometric Board Certification at Annual Meeting
- Keep an Eye on Harmful UV Rays
- New Analysis Indicates Community Health Centers Lack Resources to Provide Poor and Rural Communities with Much Needed Vision Care Services
- Open Your Eyes to Healthy Eating Habits
- Glaucoma – the “Sneak Thief of Sight” – Can Lead to Vision Loss
- PARAOPTOMETRIC CERTIFICATION 2009 EXAM SCHEDULE ANNOUNCED
- Profession-Wide Optometric Organizations to Develop Guidelines for Commercial Support in Continuing Education
- AOA, School Nurses Partner to Link Healthy Vision and Improved Classroom Learning
- AOA-led Group Urges Obama to Increase Health Care Access, Affordability by Combating Provider Discrimination
- A Comprehensive Eye Exam Important for Americans at Risk for or Diagnosed with Diabetes
- Consumer Warning: Halloween Eye Wear Accessory May Permanently Damage Eyes
- Comprehensive Eye Exams Particularly Important for Classroom Success
- American Optometric Association Applauds Override of Medicare Cuts
- Hold Medicare claims, AOA Washington office advises
- Statement from the CMS: Claims Paid Under the Medicare Physician Fee Schedule
- Doctors of Optometry Urge Contact Lens Wearers to Be Vigilant with Lens Hygiene and Compliance in Flood Areas
- Protect Your Eyes and Attend Professional Fireworks Displays
- AOA Champions National Effort to Combat Diabetes
- Majority of Sports-Related Eye Injuries are Preventable with Protective Eyewear
- Vision Discomfort Associated with Computer Vision Syndrome
- AOA Introduces Electronic Coding Resource Exclusively For Members
- Reduce Your Risk of Developing AMD, Leading Cause of Vision Loss in Older Americans
- Barry J. Barresi, O.D., Ph.D., Appointed Executive Director of the American Optometric Association
- New Research Shows Consumers Who Purchase Contact Lenses Online Face Greater Eye Health Risks Due To Not Following FDA Safety Recommendations
- Early Detection Critical to Treating Glaucoma, Preventing Blindness
- Diabetes: A Top Cause of Blindness Among Adults
- New Survey Shows Few Americans Taking Care of Their Most Valued Sense: Eyesight
- Warning for Consumers: Popular Halloween Eye Wear Accessory Can Permanently Damage Eyes
- Computer Vision Syndrome Threatens Returning Students
- Doctors of Optometry Support AMO’s Voluntary Solution Recall, Urge Contact Lens Wearers to Discontinue Use
- Survey Quizzes Americans’ Knowledge of Eye Care Topics
- Congress Rejects Attacks on Optometry
- Diabetes Is the Leading Cause of Blindness Among Most Adults
- AOA Low Vision University Receives Support From Kemin Health
- AOA Backs Contact Lens Patient Safety Bill Sponsored by Kentucky's Rep. Whitfield
- Former President Carter and American Optometric Association Celebrate InfantSEE's First Birthday by Announcing Results
- American College of Nurse-Midwives Endorses American Optometric Association InfantSEE® Program
- Doctors of Optometry Support Bausch & Lomb's Solution Recall, Urge Contact Lens Wearers to Discontinue Use
- Federal Agencies Investigate Soft Contact Lens Use, Solution as Cause of Serious Eye Fungus
- Eye Fungus Reports Increase as Cases Emerge in United States
- Optometrists Anticipate “Boom” in Eye Diseases as Baby Boomers Turn 60
- AOA Children's Educational Materials Features New Animated Characters