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MOA Press Releases Michigan Optometric Association
FOR IMMEDIATE RELEASE
Media Contacts:
Lauren Weber
Franco Public Relations Group
O: (313) 567-5048
weber@franco.com

The Michigan Optometric Association Declares May 10-14 as InfantSEE® Week

Local optometrists provide no-cost infant eye and vision care

LANSING, Mich. – (May 7, 2010) – Due to the overwhelming number of children with eye and vision problems across the United States, the Michigan Optometric Association(MOA) has selected May 10-14 as InfantSEE® Week throughout the state.

InfantSEE is a no-cost public health program designed to provide eye care for infants, between six to 12 months of age, regardless of family income or number of eligible children.

In Michigan, great strides are being made to ensure that potential eye and vision problems are detected early.

"I would like to thank the members of the Michigan Optometric Association for their hours of donated service to the InfantSEE program,” said InfantSEE supporter and State Rep. Barb Byrum (D-Onondaga). “InfantSEE provides a critical service for parents of infants to detect vision problems in their first year. As a parent, I appreciate this service and recommend it to all new parents."

One in 10 children are at risk from undiagnosed eye and vision problems, which, if undetected, could lead to permanent vision impairment, and in rare cases, life-threatening health risks. However, only 14 percent of children from infancy to age six have had a comprehensive eye assessment from an eye care professional.

“We think about getting our teeth cleaned every six months. Now it’s time to start getting in the habit of taking care of our eyes beginning at a young age,” said Jeffrey Kenyon, O.D., MOA Children’s Vision Committee Chair and InfantSEE provider. “Hundreds of Michigan optometrists volunteer their time to provide InfantSEE assessments to infants in their communities. These appointments are crucial in detecting eye and vision problems before conditions worsen or cause developmental delays.”

InfantSEE assessments are complementary to the routine well-care exams an infant receives from a pediatrician or family physician. Optometrists have the education to identify areas of risk that are critical to vision development and identify conditions that might not be detected in a routine pediatric wellness exam. In some cases, conditions may need to be monitored, immediately treated or referred to a pediatric eye specialist.

InfantSEE is available year-round. To learn more about InfantSEE or to schedule an appointment with a provider, visit www.InfantSEE.org or call 888-396-3937.

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About InfantSEE®
InfantSEE is a public health program managed by Optometry’s Charity™ ― The AOA Foundation. Designed to ensure that eye and vision care become an integral part of infant wellness and improve a child’s quality of life, doctors of optometry provide one eye and vision assessment to infants free-of-charge regardless of socioeconomic status. For more information, visit www.InfantSEE.org.

About the Michigan Optometric Association
The mission of the Michigan Optometric Association is to unite all licensed optometrists and be the representative voice for the profession of optometry in Michigan. The association provides education, information and other member services to assist optometrists in practicing successfully in accordance with the highest standards of patient care; works to advance the quality and accessibility of optometric services throughout the state and seeks to ensure the recognition of optometrists as the primary providers of vision and related eye health care.

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